Marketing

• Advertising strategies for visitors:
  
  EXPO RURAL and EXPO CARNE 2008 will be promoted with arguments based on the following:
  • The fair is an opportunity to divulge the technologies available to improve productivity and quality, and allows the public to acquire more advantages to compete in the market.
  • The fair is an opportunity to find all the providers of the sector in a single place, under a same roof. Within a short period of time, the producers have the chance to voice their particular problems and needs and obtain immediate, practical solutions.
  • The fair is an opportunity to find financing options for your agricultural activities as well as buyers for your products.
  • The fair is an opportunity to learn about the latest technical and marketing tools, listening to lectures and free conferences by experts in the field of production and marketing.
• Communications Strategies:
  • Alliances
  • With Communications and Advertising media

The fair will sign sponsorship agreements with communications media of effective communication with programs or segments produced for our target market.

Through its editorial content, the media will profusely divulge the event before, during and after the event, and will publish or broadcast, according to the case, advertising announcement during the days leading to the event through a pre-established contract.

• Through associations with the sector

The fair will sign advertising agreements with the main associations of the agricultural sector, through which each association will distribute informative material to their members, motivating them to participate in the fair. Also, the fair will invite associations to hold their conventions and meetings during the fair, offering all the facilities for such activities.

• Presence in Previous Events

The fair will be present in other fairs and events of the agricultural sector to distribute informative material and promote the interest of the public.
Personal Invitations

The fair will deliver personal invitations to each of the exhibiting companies and associations, which in turn will distribute the invitations among their current and potential clients. Also, the fair will send via conventional mail, invitations to the members of the sponsoring associations that submit their data bases with the e-mails of their members. These invitations will also be sent via e-mail.

• Paid publicity

Investment in paid publicity, which includes

1. Radio commercials
2. Commercials in TV newscasts
3. Commercials in TV programs
4. Full-page ads in newspapers
5. Newspaper ads.
   Incentives for the Participation of Qualified Producers
   Awards
   The fair will strive, through mutual-value agreements with a number of distributors, to obtain incentive prices for visitors.
   Courtesy transport services
   A bus will be available in key places of the interior of the venue to provide transportation for producers who don’t have vehicles. This program would be implemented with the exhibitors who wish to sponsor it in exchange, for example, for the placement of the company’s logo on the bus and/or the support of other institutions that own buses.